Today’s candidates discover and consider employers in the same way that consumers make major purchasing decisions: they lean on all the online footprints that point back to your organization to learn everything they can about your company, its products, and its culture.

Between the pandemic and the Black Lives Matter movement, company elements like mission, values, and ethical leadership have become more important to talent than ever before. This requires recruiting organizations to think a bit more like marketers, considering questions like: What channels are we using to communicate our culture? How does our employer brand come off to prospective employees?

Download “Recruitment Marketing 101: Communicating Culture to Attract Top Talent” to learn about some of the key elements to building a winning recruitment marketing program, including:

  • How to map content to the various stages of the candidate journey
  • Optimizing your careers page for both branding and conversions
  • How to build, nurture, and manage a talent community

Download this whitepaper to learn how recruiting and marketing can come together to attract top talent.

Ready to get started? Sign up now!

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