The definitive guide for staffing email outreach, 2022 edition

Benchmarks and best practices for staffing agencies to message passive talent

Did you know a 3-stage outreach sequence can triple your email reply rate?

We dug into our own data at Gem—over 7.5 million emails and 2.6 million outreach sequences from our staffing customers—to understand what kinds of messages are statistically more likely to resonate with those prospective candidates you're working so hard to attract and place.

Download this guide to find key benchmarks and quick best practices to improve your email outreach performance right away, such as:

The ideal number of stages in an outreach sequence, along with industry benchmarks
The best-performing personalization tokens for subject lines and email body copy
Best practices for message length and content—including the specific words that tend to elicit responses
Best (and worst!) send times by day, hour, and role
Other insights on diversity outreach and using send-on-behalf-of (SOBO)

...and more! Check it out now.

First Name:

Last Name:

Job Title:

Company Name:

Business Email:

Phone Number:

UTM Source:

UTM Medium:

UTM Campaign:

UTM Term:

UTM Content:

GCLID (L):

Ready to get started? Sign up now!

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