2022 Recruiting Trends: Employer Branding & Candidate Experience

Talent teams' focus on providing excellent candidate experiences and creating strong talent brands

It’s no secret that, now more than ever, it’s a candidate’s market. Instead of struggling to compete against competitors’ compensation offers, more talent organizations are focusing on offering excellent candidate experiences and forging strong talent brands—because candidates want cultures that resonate with their needs and values that resonate with their own.

In Gem’s 2022 Recruiting Trends report, you’ll see what your peers had to say about employer branding and candidate experience in 2022: where they’re focusing their energies, what they anticipate, and what strategies have recently seen the best ROI. This includes:

How organizations re-thought their employer value propositions (EVPs) during the pandemic
Why candidates are rejecting offers and the strategies talent teams are creating in response
What recruitment marketing strategies are performing best right now
What elements of the candidate experience received the most attention from recruiting orgs in 2021

And more!

Read the report to find out where it’s worth investing your energies if you want to compete on a strong employer brand and a top-notch candidate experience.