In recruitment, persistence pays. Which is why it’s surprising that so many recruiters take a one-and-done approach to email outreach. Studies have shown that it can take between 12 and 20 touchpoints to influence a career decision. Our own data at Gem shows that a single email sees, on average, a 13% reply rate, while a 4-email sequence sees a 32% reply rate. So why not 2.5x your response rate with a few additional reach-outs?

Download Gem’s newest guide to learn best practices on how to craft an email outreach sequence, including:

  • How to spread your employer value proposition across multiple messages
  • How to get hiring managers, C-levels, and referrers’ voices into your outreach for greater impact
  • How to be tactful about content that’s included as links and quotes
  • 3 full examples of successful 4-stage sequences

A multi-stage sequence lets you unfold a narrative about your company and your prospective candidates’ place there. Download this guide to learn how to use it effectively.

Ready to get started? Sign up now!

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