Updated for 2020: Tips, Tricks, & Recommendations for Messaging Passive Talent

We’re re-publishing the Definitive Guide for Email Outreach, with updated data, at a time of great uncertainty in the market. But outreach as a recruitment concept might be more important than ever right now. Your reqs may be on hold, and recently open positions may have been cut entirely. Yet we can’t think of a better time to be focusing on human relationships—initiating conversations and building pipelines of talent that might be interested in coming to work for you when hiring ramps up again. At that point, those outreach labors will pay off in a ready talent pool that felt seen by your company in a time of crisis.

The team at Gem re-analyzed over a million outreach emails—sent from thousands of sourcers and recruiters—and compiled a set of best practices. In this guide you'll see updated metrics on:

  • Reply rates per sequence stage
  • The right sequence cadence
  • Best subject line tokens
  • The right time to reach out by role (with new roles: Product, Design, and Data)
  • Token combinations with messaging


Join hundreds of other teams and thousands of sourcers and recruiters who are using these best practices to be at the top of their game. 

Ready to get started? Sign up now!

Lorem ipsum dolor sit amet

Ut Enim Minima

Sed ut perspiciatis unde omnis iste natus error sit voluptatem!

Quis Autem Vel

Nemo enim ipsam voluptatem quia voluptas sit odit aut fugit!

Quo Voluptas

Ut enim ad minima veniam, quis nostrum exercitationem ullam!

Ut Enim Minima

Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem.

Quis Autem Vel

Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit

Quo Voluptas

Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem.

Cconsectetur adipiscing elit...

Joanna C.

"Et harum quidem rerum facilis est et expedita distinctio!"

Stanley T.

"Nam libero tempore, cum soluta nobis est eligendi."

David W.

"Temporibus autem quibusdam et aut officiis debitis!"

Lorem ipsum dolor sit amet