Gem_Anatomy_VWP_thumb.jpgIf you're in the business of sourcing you probably spend a lot of time thinking about how to maximize your response rates. With around 80% of the workforce considered “passive” talent, it’s no small feat to prompt engagement—let alone action—from someone who is content enough where they are. But the right cold recruiting email will help to create that spark with someone who didn’t think they were looking.

 This paper highlights the best practices and template ideas that Gem users use to create emails that get high response rates. In this paper you'll see examples, tips, and recommendations for:

  • Writing subject lines that get passive candidates to open emails
  • Warming up your cold email
  • What prospects most want to hear about the open role
  • Crafting the most compelling calls-to-action

… and much more. Download this paper to see how your cold recruiting emails stack up against some of the best performing examples. 

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