Sourced candidates are hired at more than twice the rate at which inbound applicants are hired, and up to 80% of recruiting now happens before application. These are just two datapoints that explain the recent turn to outbound recruiting activities, and new consideration for the very top of the funnel. But you can’t hire top talent via outbound—let alone get them into your funnel—if you don’t know the make-up of a successful outreach sequence.

We analyzed more than 5 million candidate outreach sequences sent through Gem in order to bring you the 2021 edition of The Definitive Guide to Recruiting Email Outreach. Based on real data on what’s working in our customers’ outreach endeavors, this guide will provide you with the insights you need to send outbound recruiting emails that generate responses. Download the guide to learn:

• The ideal number of stages in an initial outreach sequence
• Most successful personalization tokens for message content
• Best send times for responses by role
• Other best practices for outreach, such as sending-on-behalf-of (SOBO) and calls to action

Download this guide to optimize your candidate outreach, engage, and nurture passive talent.